About us
Who we Are
Jordana Guimarães is a visionary blending fashion, tech, and social good—through her PR background, industry-leading platform, advocacy work, and
storytelling.
Founded by Industry Veteran Jordana Guimaraes and Christopher Hunt, Fashion Forward Week stands at the exhilarating intersection of storytelling, innovation, and inclusivity in the world of style. This event will draw the world’s leading designers, visionary creators, industry influencers, and passionate enthusiasts to celebrate the ever-evolving language of fashion. More than just a showcase, Fashion Forward Week is a living, breathing platform for dialogue, inspiration, and transformation within the global fashion community.
Mission:
To champion new & known voices, foster meaningful conversations, and push the
boundaries of fashion design while promoting storytelling, sustainability, diversity, and innovation within fashion.
Key Highlights:
- Global Designer Showcases: Renowned and emerging designers from across
continents unveil their latest collections, marrying tradition with modernity and
challenging conventions with bold, original statements. - Inclusive LIVE Model Installations: Fashion Forward Week is an industry leader in championing diversity. Models of all backgrounds, abilities, sizes, and identities are celebrated, offering a truer reflection of the world we live in. Through a showcase rather than a runway, guests will immerse themselves into the lifestyle & messaging of the brand.
Green Carpet & Stage Talks: Each season, the event dedicates special segments to sustainable materials, ethical production, and the future of eco-friendly fashion. A Green Carpet will take place where the industry will share conversations around the topic of “sustainability” and fireside chats on stage will empower attendees to make responsible style decisions, through the “Supply Chain” story of each participating brand.
- Interactive Innovation Installations: Attendees are invited to immerse themselves in cutting-edge installations, where augmented reality, wearable tech, and tactile artistry blend to create unforgettable experiences.
- Private Social Network – Launch: Fashion Forward Week partnered with Digital Nation’s Founder Candice Pascoal, to launch a “Private Social Network” where all of the conversations that take place at FFW continue throughout the year once the event is over, not leaving a gap between the events.
What drives us
Our foundation is built on three pillars that guide every decision and shape every experience
Our Story
To be the world’s leading platform for fashion innovation, connecting visionary designers with global audiences through immersive experiences.
Vision
Mission: To champion new & known voices, foster meaningful conversations, and push the boundaries of fashion design while promoting storytelling, sustainability, diversity, and
innovation within fashion.
Values
Excellence, authenticity, and innovation drive everything we do. We believe in empowering creativity and building lasting relationships.
Why Attend?
Fashion Forward Week is more than an event, it’s a movement. Attendees gain exclusive access to the latest trends, direct engagement with industry legends, and the chance to connect with kindred spirits from around the globe. Whether you’re a designer seeking inspiration, a buyer scouting the next big thing, or a fashion lover eager for immersive experiences, Fashion Forward Week promises something extraordinary.
- Stay Ahead of Trends: Witness the unveiling of groundbreaking collections before they hit mainstream markets.
- Network with Leaders: Build connections with designers, journalists, stylists, and thought leaders shaping the future of fashion.
- Learn and Grow: Participate in stage talks and the Green Carpet covering sustainable design, digital innovation, branding strategies, and more.
- Experience Artistry: From avant-garde presentations to wearable art installations, creativity is celebrated in all its forms.
- Contribute to Change: Support initiatives that make fashion more accessible, ethical, and representative of all voices.
Behind the scenes
Let's work together
PARTNERS & BRANDS
OUR Partners
